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Grand Seiko Diver’s Watch Movie — Thumbnails With Translation

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Editor’s note:

Thought some might enjoy diving deeper into the Seiko Spring Drive Diver’s Watch movie. Perhaps this translation will give you a feeling of how these are being marketed in Japan. Click on the image above for the full translation. Enjoy!

***

Know the attraction of the

Spring Drive Diver’s Watch

With Seiko Diver’s Watch techniques

and Spring Drive’s high dependability,

merged into a supremely practical watch for men swimming through the city with toughness,

Grand Seiko Spring Drive Diver’s Watch.

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In the midst of the wave (of humanity) in a large city
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Can you hold onto your pride?
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There’s ecstasy in shooting the tube
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Self-confidence is borne of this
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Releasing the ultimate feeling of existence
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From a strong body
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Unshakable dependability
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The highest-level original movement
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I have something I can believe in
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This entry was posted on Tuesday, June 17th, 2008 at 9:14 pm and is filed under Seiko. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Grand Seiko Diver’s Watch Movie — Thumbnails With Translation”

  1. petew Says:
    June 18th, 2008 at 7:38 am

    Thanks Bryan,

    It seems that Japanese marketing is very similar to what we see in America for luxury goods. Many if not most of those statements would fit right in with many luxury goods you would see sold in the USA.

    I almost wish that Seiko would have tried to sell that GS with information on the watches technical acheivements rather than typical marketing feel good/important statements.

    Again, thanks, that probably took a bit of time to put that together.

    petew

  2. bryanandersen Says:
    June 18th, 2008 at 8:32 am

    Hi Pete,

    I guess with TV commercials, they are going after a mood, or trying to be memorable, rather than logical and technical.

    My favorite parts of this commercial are at the beginning where the camera looks up at the skyscrapers, and then book-ended at the conclusion where the camera is underwater looking up. In both cases you have the feeling of being submerged.

    I also like the beginning where they show the crowd of people in black and white, because it reminds me of a film loop showing a crowd in a Japanese train station Laurie Anderson ran when she sang the song “Coolsville” on her “Strange Angels” tour in the spring of 1990.

    Finally, the music in the commercial is very “Japanese.” It reminds me of music they play in documentaries on the Japan Broadcasting Corporation TV satellite service called NHK’s BS-2.

    Regards,

    Bryan

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