I guess with TV commercials, they are going after a mood, or trying to be memorable, rather than logical and technical.

My favorite parts of this commercial are at the beginning where the camera looks up at the skyscrapers, and then book-ended at the conclusion where the camera is underwater looking up. In both cases you have the feeling of being submerged.

I also like the beginning where they show the crowd of people in black and white, because it reminds me of a film loop showing a crowd in a Japanese train station Laurie Anderson ran when she sang the song “Coolsville” on her “Strange Angels” tour in the spring of 1990.

Finally, the music in the commercial is very “Japanese.” It reminds me of music they play in documentaries on the Japan Broadcasting Corporation TV satellite service called NHK’s BS-2.

Regards,

Bryan

It seems that Japanese marketing is very similar to what we see in America for luxury goods. Many if not most of those statements would fit right in with many luxury goods you would see sold in the USA.

I almost wish that Seiko would have tried to sell that GS with information on the watches technical acheivements rather than typical marketing feel good/important statements.

Again, thanks, that probably took a bit of time to put that together.

petew