Death in the Afternoon
Ernest Hemingway wrote, in his bullfighting book Death in the Afternoon, that before he discovered the traditions and art of bullfighting, he found the sport to be “simple, barbarous and cruel.” Rest assured that there will be nothing like that in this lighthearted comparison between two champion bulls.
It was a great year in 2004 for bullhead watches. Both Seiko and Citizen released limited edition chronographs in the bullhead style. Seiko came to market with the unique SBDP021 Prospex chronograph designed by Japanese Formula One race car architect Takuya Yura, and Citizen released their Eco-Drive bullhead inspired by a Citizen original watch from the 1970s.
The Seiko was released in a numbered edition of 600 units. Citizen released their bullhead in two colors: silvery white (CTZ66-0472), and dark blue (CTZ66-0471), in unnumbered editions of 500 each. Little known to most collectors, there was also an extremely limited run of 15 silver dials with special caseback engravings made for the Singapore market. Retail price for the Seiko was 130,000 Yen (about $1,200 US), and the Citizens sold for 105,000 yen (about $920). With so much in common, I thought it would be fun to compare and contrast these two models. Let’s start with the Seiko.
As the picture shows, this is a unique watch. Takuya Yura had fun with this design, and while it may not be the easiest watch to use, it scores high on the “cool” factor chart.
With a 90 degree turn of the bezel, the watch head releases from the case and can be propped open to access the functions. Does this make it easier to time events? No, but it is a fun thing to show to your watch buddies.
In addition to the pop out case, the SBDP features a sapphire crystal and titanium construction utilizing Seiko’s Diashield technology. Diashield is a hardening process Seiko uses on titanium watches, similar to what Citizen does with Duratect.
Being titanium, the watch is light. Although the Seiko measures 45mm across by 12mm thick, it wears like a smaller watch. The absence of protrusions (crowns and pushers) and the flat profile allow this watch to disappear on the wrist. It’s quite comfortable, but I could understand how it could feel too small and too light for many used to the typical large, steel watches of today.
The Citizen wears like a much larger watch and has an altogether different feel than the Seiko. Although smaller in diameter at 42mm, it’s thicker (15mm), and feels much heavier than the ultralight Seiko. The Citizen is also flashy. The silvery dial, the solar panel subdials, a large domed sapphire crystal, and the shiny bezel, all flash at you in a pay-attention-to-me manner.
There is nothing flashy on the Seiko. The dial is matte black. The entire case and bracelet have a non glare satin finish. The flat sapphire crystal is non-reflective, and all protrusions are neatly hidden within the outer case. Neither watch has an overall presence that is preferable to the other; they are just different.
Being an Eco-Drive product, Citizen had to incorporate solar panels into the watch. In this case, they’ve done this utilizing the four subdials. It’s a shame this had to be done, as the Citizen dial is both a work of art and a minor disappointment. Print quality on the non-Eco-Drive portion of this dial is as good as it gets. Everything is extra crisp on this dial and it exudes quality. Well, that is, until you look at the subdials.
On the subdials, it appears that Citizen just couldn’t get the print quality to match that of the main dial. The indices are thicker and don’t convey the elegance of the main dial. Also, because of the solar cell’s limitations, there is “ghosting” of the markers as well as unnecessary reflections. It’s a price to pay for the Eco-Drive technology, and again, if the main dial wasn’t so well done, the shortcomings of the subdials wouldn’t be so glaringly obvious.
Although not flashy, the dial on the Seiko is quite nice. Indices are sharp and uniform on the both the main dials and registers. The chronograph hands are painted a bright orange and the old school minute and hour hands fit the watch well. The simplicity of the dial makes the Seiko more legible than the Citizen.
For good reasons, Citizen’s E210 chronograph movement has become a favorite among Japanese watch collectors It’s a wonderful movement with useful functions. In addition to hour and minute counters, Citizen added an alarm function as well as a four-step power reserve indicator. The pushers activate with the traditional snap, and the little toggle crown for the alarm is very cool.
In contrast, the 7T62 movement in the Seiko isn’t as functional. The chronograph only tracks up to 60 minutes, there is no date indicator, and alarm setting on the Seiko is cumbersome. Even though the Seiko can track another time zone, for me, there is no question that the Citizen gets the nod in both ergonomic design, and actual functionality.
To finish, there are some miscellaneous facts to throw out about each watch. The Citizen has a nifty little micro adjustment built into the clasp that allows you to make adjustments on the fly. No such thing on the Seiko. However, the Seiko does have a flip lock and push buttons on the clasp, for an added level of security, where the Citizen only has push buttons.
Continuing on with the safety theme, the Seiko also has a screw in crown that the Citizen lacks. Finally, an item of note on the Citizen: the silver dial edition is graced with a darker outer bezel possibly made from tungsten or even ceramic. I’ve noticed that the blue dialed version, with it’s polished steel bezel, lacks this striking design element.

As is my tradition on GMT+9, I’ll refrain from picking a winner. I hope I’ve outlined that each watch has its advantages and shortcomings, and would fit in well with any collection of bullhead chronographs. Besides, I don’t want to create any daytime controversy with our readers by killing off a bull.

September 13th, 2007 at 7:32 am
Hey Pete W.
Thanks for writing this excellent article.
Even though I may not actually buy one of these
watches, I really enjoy getting to know more
about them. Sometimes I wonder if getting to
know about the watch is almost more enjoyable
then owning the watch. You give us information and
background on these watches, that I feel like
they are an old friend now. I don’t see these
watches often in the U.S. and if it wasn’t for
you writing about them, I would have no clue
what they are about. Thanks for a great article.
By the way, why does it say, “Titanium” on the
Citizen? Paul
September 13th, 2007 at 8:05 am
Hi Paul,
You hit the nail on the head when you speculated if ..”getting to know about the watch is almost more enjoyable then owning the watch.” Often, for me it is. Owning and wearing the watches is great, but I really do get a great deal of enjoyment from learning about the brands, the lineups and the history.
The Citizen is titanium and it uses the Duratect technology.
Thanks for reading.
Pete
September 13th, 2007 at 11:54 am
Hi Pete,
As you point out, the year 2004 was annus mirabilis for Seiko and Citizen bullhead chronograph fans!
Regarding Takuya Yura’s design of Seiko Prospex SBDP021, according to his Web site he first envisioned it having a square-shaped case. His conception went through four different stages before he hit upon the final design.
Design Idea 1
Design Idea 2
Design Idea 3
(note pushers on right side)
Final Design
An interesting thing about the final design is the prototype was tested in a wind tunnel. Since Yura designs race cars, like the Yamaha OX99-11, that’s a natural. I wonder if the Citizen bullhead was also wind tunnel tested?
The images above come from Yura’s personal Web site. To visit it, click here.
Great article and pictures!
Regards,
Bryan
September 13th, 2007 at 12:12 pm
Hi Bryan,
Thanks a million for posting those pictures. It’s great to see Takuya Yura’s concept drawings. I think that square model would have been very good.
I laughed when I saw that he tested the watch in a wind tunnel. I have a friend who used to work at a wind tunnel not too long ago and they would often test all sorts of odd things in the tunnel during down times.
September 13th, 2007 at 1:31 pm
Bravo! Bravo! for both of you guys, Pete and Bryan!
The little bits of information you guys get is
super fascinating. Even though I used to live in
Japan, I cannot read Japanese, so getting information
from Takuya’s web site would be difficult.
Impressivo! Paul
September 13th, 2007 at 1:37 pm
Hi Pete,
Thanks so much for a great article on two very interesting watches. And thanks to Bryan for the footnote on the original designs. I was wondering, is there a story behind the 15 silver dial Citizens for the Singapore market? I don’t recall ever seeing one of those come up for sale on any site. Again, thanks for such an informative read.
Cheers,
Don
September 13th, 2007 at 4:05 pm
Hi Don and Paul,
Thanks for the kind words. As far as those limited run of 15, I was never able to find out exactly what they commemorated. I saw a picture of one a couple of years ago, but I could never find it again, and I don’t remember what the caseback engravings were. I’ll follow up if I can find out more. Bryan is great at sleuthing, maybe he’ll find something!
Regards,
petew
September 14th, 2007 at 3:00 am
The Spanish style!!! I like a lot! Thanks! great!
September 14th, 2007 at 12:00 pm
Pete…I have been looking more carefully at the
Seiko bullhead watch, and something has just
occurred to me. Is it possible, that Takuyu Yura
actually designed the watch so that the driver
of the car can see the time better while gripping
a steering wheel. This man designs racing cars
right? By flipping the case upright, the dial
becomes more visible while steering. It does seem
like a lot of work to make the watch flip up, if
it serves no purpose. What do you think? Paul
September 15th, 2007 at 4:27 am
Hi Paul,
I always assumed the flip case was utilized because when closed, the watch pushers and crown are protected. Your theory is interesting. If I put my hands in front of me in the classic driving position, the dial is visible when flipped out. However, it would need to be rotated on a separate axis to be truly in the optimal position to be facing the driver.
Interesting theory though. Thanks!
petew
September 18th, 2007 at 8:06 am
Hello Petew,
I like the “flip open” design of the No Nonsense Seiko model. I think the Bulls Head design is a very functional one, although I never had noticed this kind of designs before. I think the Seiko (and the Citizen also) is not only a remarkable and cool design, but also quiet a good ergonomic design.
I have a Waveceptor G-Shock on my night stand with a metal bracelet. Somehow I never got my bracelet folded so that I can read it from my bed… I think the Seiko design would be an outcome for me…
Kind Regards,
Sjors